
What is Stoov?
Since 2014, Stoov has been redefining personal warmth with cordless infrared Warmables designed to warm you, not the whole room.
From cushions and blankets to hand warmers and wearables, Stoov brings comfort exactly where it belongs. With you.


How Stoov started
An old idea, reimagined. Personal warmth isn’t new. Long before central heating, Dutch households used a stoof: a small wooden footwarmer filled with hot coals. A simple idea: warm the person, not the room.
Stoov founder Teun van Leijsen grew up with his grandfather’s stoofje. Years later, when his wife Marly was pregnant with their first child, that idea found its way back to him.
Inspired by the heated seat in his car, Teun built a warming element into a cushion so Marly could enjoy the garden for longer.
And the first Stoov was born. A name inspired by the Dutch stoof (pronounced Stove) but with a little twist.

Personal warmth, redefined
Why warm the room when you can warm yourself? In 2014, Teun left banking to take that first cushion prototype further.
The idea was simple: instead of using energy to warm an entire space, create warmth exactly where you need it. Cordless. Infrared. Personal.
And so that one idea became a whole new way to get comfortable.

Where we are today
What started as an idea has grown into a full range of cordless infrared Warmables, designed in-house by our team in the Netherlands.
For more than a decade, we’ve been pushing personal warmth forward, combining infrared technology, bold design and smarter ways to stay comfortable.
Today, Stoov is a category leader in cordless warmth, trusted by more than 1.8 million Stoov’ers across Europe and beyond.
Because comfort looks different throughout the day. At your desk, curled up on the sofa, outside for longer, during your period or when you simply need a moment to rest and recharge, Stoov brings personal warmth to the moments that matter.
And impact isn’t an afterthought. As a certified B Corp™, we consider it in the products we design, the materials we choose and the partners we work with.
Because for us, personal warmth should mean using energy where you need it. After all, we warm people, not the planet.

Where we're going
Now we want to change how people use it. Turn down the thermostat. Turn up your Stoov.
1 in 3 Stoov’ers have lowered their thermostat by at least 1°C while using Stoov. We want to help even more people do the same.
More control over your comfort. Less need to warm the whole room. Because the future isn’t about heating more. It’s about warming better.
Award winning warmth
Thoughtful by design. Award-winning by recognition.
We believe personal warmth should feel as good as it looks. That's why every detail matters. Our Huddle, Huge Hug and Stoons have all earned a Red Dot design award. A little recognition for something we've always believed in: great design and personal warmth belong together.

Soft, familiar comfort for every day

Soft, familiar comfort for every day

Sheepskin-soft with a fluffy texture

Sheepskin-soft with a fluffy texture

Durable outdoor fabric, surprisingly soft












