How Stoov started
Founded in 2014 by Teun van Leijsen, the first Stoov prototype was born while Teun’s wife Marly was pregnant. Marly loved to spend her evenings outside in the garden but she would get chilly, so Teun set about looking for a sustainable heating solution.
Having always been entrepreneurial and inspired by new ideas and design that didn't cost the earth. He experimented with rewiring the heated seat element of his car so Marly could use it to stay warm while enjoying their garden, and so the first Stoov prototype was born.
A more sustainable way forward
Soon after he created the first Stoov prototype, Teun left behind his career in banking and began his multi-coloured heated cushion journey. Starting out selling business to business, he soon realised that there was a real consumer demand for cordless, sustainable heated products. He focused his energy into designing innovative infrared warming technology and a heated product that had a positive impact on the planet.
Since 2014 Stoov has made tremendous impact and it's product range has grown from cushions, to blankets to Warmables 1.5 million Stoover's have joined the warmth revolution. Will you join too?
2014
Stoov was born
Teun designed the first Stoov prototype for his wife Marly by rewiring the heated seat element of his car.
2015
In-house design and development
Stoov begins designing in-house focusing all our energy on developing the best possible heated product, considering everything from technology to fabric. Stoov is also granted it's first patent.
2016
Market entry
Stoov enters the business to business market focusing it's energy on selling to hospitality businesses in Germany and the Netherlands.
2017
Demand from consumers is growing
Stoov is seeing more and more demand from consumers to buy individual products for at home use.
2018
Stoov launches as a lifestyle brand
In response to demand, Stoov re-launches as a consumer lifestyle brand and diversifies the product range.
2019
Stoov scales up!
We scale up, expanding in operations and supply chain in order to keep up with growing demand.
2021
New products are added to the range!
Welcome the Homey, Woov and the new and renewed version of the One.
2022
Stoov launches in the UK and scales up the company.
After going from strength to strength on mainland Europe, Stoov launches in the UK, France and Denmark. Stoov wins the FD oryx award.
2023
Stoov is 44/100 Financial Times fastest growing companies in Europe.
Stoov is recognised as number 44 fastest growing companies in Europe and Deloitte fast 50. Stoov hits a huge milestone of warming 1 million people!
2024
Stoov is awarded B Corp status!
It isn’t just a label, it's a celebration of our commitment to warming people and not the planet! Stoov launches in Australia and Huge Hug wins the Red Dot Design Award.
2025
German Design award winner & the launch of Series 3
Kokoon heated scarf won the German Design award 2025 for outstanding design quality. Stoov launches Series 3 technology and adds new products (Stoons, Homey XL, Huddle) to the Warmable range.