We warm people not the planet
From day one, our mission has been simple. Warm people, not the planet. We believe comfort shouldn’t have to mean warming an entire room, for one person's comfort. So we’re working to change the way people use warmth, while reducing the impact of how we create it.
Personal warmth puts you in control of your own comfort, while giving you the option to turn down the thermostat when whole-room heating isn’t needed.
And Stoov’ers are already changing their habits.
- 94% say having independent control over their own warmth is important.*
- 74% say warming themselves directly works better for them than warming the room.*
Join us, one thermostat at a time.
*Source: Stoov, The Science of Warmth Report 2026, based on Stoov’s Annual Warmth Survey of 2,766 respondents across the Netherlands, Germany and the UK.
Designed for less impact
Our impact doesn’t stop at how our products are used. We also take responsibility for how we design, make and move them. We design every Warmable with care and attention, always looking for ways to make our products and the way we make them better for the planet.
Almost all of our fabrics are GRS and GOT-certified and our products are designed to last. Components can be replaced, from the cover and battery to the technical parts inside. That means you can keep enjoying your Warmable for years, instead of replacing the whole product when one part needs attention.
We’re also continuously working to reduce the impact of our production and logistics chain, from the materials we choose to the partners we work with and the way our Warmables travel around the world. Because the most sustainable product is one that is made responsibly, used for a long time and repaired rather than replaced.
People behind the product
Warming people starts long before a product reaches your sofa. We believe everyone involved in creating our Warmables deserves to be treated with dignity, fairness and respect.
That’s why we commit to internationally recognised human rights standards, including the UN Guiding Principles on Business and Human Rights, the Universal Declaration of Human Rights and the ILO Declaration on Fundamental Principles and Rights at Work. All our Tier 1 and Tier 2 partners sign the Stoov Code of Conduct, and we monitor compliance through regular independent audits.
Anyone affected by our activities can raise a concern through our grievance mechanism, and every signal is followed up.
B Corp: raising the bar
Since 2024, Stoov has been a proud B Corp. For us, B Corp is more than a certification: It challenges us to consider our impact across areas. It’s a framework that helps us look critically at how we do business and work to continuously do better for people and the planet.
Our Impact Strategy
This mindset has shaped our Impact Strategy, built around five pillars that guide where we focus our efforts and how we measure progress. Our impact starts with a small change. Turn down the thermostat. Turn up your Stoov.
Because we believe a more sustainable way of staying warm starts with changing how we think about warmth and making that change easy, comfortable and desirable.
*Source: Stoov, The Science of Warmth Report 2026, based on Stoov’s Annual Warmth Survey of 2,766 respondents across the Netherlands, Germany and the UK.
**Source: Stoov, 2024/25 Impact Report, as reported in The Science of Warmth Report 2026.
Five areas. One direction.
Our five pillars
Our 2026–2030 sustainability strategy focuses on five areas where Stoov can make the most meaningful difference. From changing how we use warmth to how our products are designed, made and moved, each pillar comes with clear actions and measurable goals.
Change the habit. Change the impact.
1. Activate Stoov’ers
Our biggest opportunity lies in how Stoov’ers use warmth. So we’re helping more people choose personal warmth and turn down the thermostat when whole-room heating isn’t needed.
Currently 1 in 3 Stoov’ers are turning down their thermostats when using Stoov, by 2030 our goal is to double this. We’ll track and report our progress annually.
Made to last. Designed to be repaired.
2. Product & circularity
We’re designing products for longer use, with more modular and replaceable parts, while improving what happens to products when they’re returned.
By 2028, 60% of new product lines will be designed for modularity and replaceable parts, increasing to 80% by 2030. By 2027, our goal is for 95% of returned products to be reused, refurbished or used for spare parts.
We’re also working towards 95% of our textile materials coming from GRS-certified recycled or GOTS-certified organic sources by 2028.
Know where it comes from. Know how it’s made.
3. Supply chain
We’re mapping our supply chain beyond our direct suppliers and strengthening our audit and due diligence programme.
Our goals include 100% traceability of Tier 1 suppliers by the end of 2026, with 100% of Tier 1 and Tier 2 suppliers audited and improvement plans implemented where needed by 2028.
We’re also assessing living-wage practices and strengthening how supplier risks are considered in procurement decisions.
Reduce first. Don’t compensate later.
4. Logistics & emissions
From 2026, we’re moving away from CO₂ offsetting and focusing on reducing emissions at the source.
We don’t use inbound air freight and we’re developing a green last-mile delivery strategy by 2027. Our goal is for 50% of shipments in key markets to use green carriers by 2028, rising to 70% by 2030.
We’re also targeting a 20% net reduction in Scope 1 and 2 emissions by 2028 and 35% by 2030.
Warming people starts with people.
5. Warm team
Our responsibility extends to the people who work at Stoov, the people who make our products and the communities around us.
From annual pay-equity reviews and employee development plans to supplier working conditions, we’re putting people into the measures we use to track progress. By the end of 2026, we also aim to establish a long-term charity partnership with shared goals and measurable impact ambitions.
The biggest change happens together.
By making personal warmth part of everyday life, we can help more people rethink an old habit: like warming the room and not the person.
One Stoov. One thermostat. One small change at a time. Big Impact.
We warm people, not the planet.
Lobbying policy
Stoov does not engage in any form of lobbying. We do not make political contributions, seek to influence legislation or regulation, or attempt to shape public policy for commercial benefit. Our focus is on creating genuine impact through our products, our partnerships and the way we run our business.